According to Raffi Keuhnelian, CEO of MusicPromoToday, “Social media has allowed musical talents from around the world to become global superstars. Just think of Justin Bieber, Adele or The Weekend–they all ‘made it’ online. It also offers music fans the ability to interact and engage with their favourite musicians.”Read More Digital Marketing and The Music Industry
Syria has become a proxy war between the US and Russia. At stake is the role America wants to play in the world — and the role that Russia can play in the world.Read More How Syria Became the New Global War
As audiences have transitioned from traditional media to desktop and now mobile, the concept of premium becomes subjective and more difficult to define, because it ultimately comes down to ability to target and engage with audiences. There are, of course, attributes that would mark out a publisher’s video inventory as superior. These include the quality […]Read More Why the future of video marketing is mobile
From 1961 to 1992, one of Moscow’s most prestigious schools bore the name of Patrice Lumumba, the Soviet-supported Congolese independence leader brutally executed in 1961. Patrice Lumumba University recruited and educated generations of foreign leaders, especially African leaders, and was just one of the many ways in which the Soviet Union cultivated ties with Africa. […]Read More Russia and Africa Relations
So you all know how i am a foodie and i eat to enjoy my food not to fill my stomach. If that was the case i think we all know the portions i eat are for jokes. Reminds me this one time my older sister’s boyfriend decided to treat me to Lunch and bought […]Read More FIRST we eat THEN we do everything else
This year marks 70 years since the division of Korea, South Korea’s president, Park Geun-hye, is pushing the idea of unification as a “bonanza”. For the North, whose minuscule economy is roughly 40 times smaller than that of the South and is only beginning to show signs of reform, that would certainly be the case. […]Read More Korea opportunities
At a South African church rightly called “Incredible Happenings”, the pastor believes that he can exorcise demons from his female followers by sticking his fingers in their private parts in full view of his congregation. In a popular church based in Nigeria – where 84 people died after the collapse of one of the church buildings – […]Read More Eating snakes,Eating Grass, wads of cash…where does it all end?
Besides talent and production, marketing is the key component in turning an artist into a star. It amplifies your hard work and talent to millions of potential fans. Before the Internet Age, this would have just included DJs, radio stations, television and industry press. Today, it consists of social media outlets like Facebook, Twitter and […]Read More Digital Marketing and The Music Industry
President Ronald Reagan had labelled him the “mad dog of the Middle East” and had tried to assassinate him in 1986 by bombing his palace.Read More Muammar Gaddafi: The ‘mad dog of the Middle East’
Foreign investors, notably from China, have this year ploughed $2.5bn into an economy that has experienced double-digit annual growth over most of the past decade. But behind the façade, cracks are appearing in the model that helped Ethiopia become one of Africa’s star economic performers. The consequence for the authoritarian government, which derives much of […]Read More Crackdown on protests threatens Ethiopia’s economic boom
Francesca Cruz, VP of Sales for TapInfluence, once said, “Great content is expensive to create and yet it rarely gets seen because most companies publish it on their own channels. Brands end up paying for distribution and content creation. Influencer Marketing, however, delivers both content creation and distribution for a much cheaper price, is more […]Read More Does Influencer Marketing Deliver?
Life happens everyday, the good, the bad and the ugly. Somewhere along the way we find ourselves.Read More MY SELF-KNOWLEDGE HAS TRANCENDED
In his first few weeks, the new president cancelled independence day celebrations, went litter-picking and turned up at the ministry of finance to make sure staff were actually coming to work. The result, on Twitter, was a hashtag, #whatwouldmagufulido, full of pictures of dubious money-saving ideas: a wooden cart acting as a wedding limousine; a […]Read More Political tweeting in Africa: #WhatWouldMagufuliDo
What Can Brands Learn from Top Music Marketers, from Adele to Drake? Dominated by the battle and evolution of streaming platforms, this year has been another turbulent one for the music industry. Adele’s “25” album launch was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. […]Read More Music Marketing 2015