How Syria Became the New Global War

Syria has become a proxy war between the US and Russia. At stake is the role America wants to play in the world — and the role that Russia can play in the world. … More How Syria Became the New Global War

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Why the future of video marketing is mobile

As audiences have transitioned from traditional media to desktop and now mobile, the concept of premium becomes subjective and more difficult to define, because it ultimately comes down to ability to target and engage with audiences. There are, of course, attributes that would mark out a publisher’s video inventory as superior. These include the quality … More Why the future of video marketing is mobile

Russia and Africa Relations

From 1961 to 1992, one of Moscow’s most prestigious schools bore the name of Patrice Lumumba, the Soviet-supported Congolese independence leader brutally executed in 1961. Patrice Lumumba University recruited and educated generations of foreign leaders, especially African leaders, and was just one of the many ways in which the Soviet Union cultivated ties with Africa. … More Russia and Africa Relations

Korea opportunities

This year marks 70 years since the division of Korea, South Korea’s president, Park Geun-hye, is pushing the idea of unification as a “bonanza”. For the North, whose minuscule economy is roughly 40 times smaller than that of the South and is only beginning to show signs of reform, that would certainly be the case. … More Korea opportunities

Eating snakes,Eating Grass, wads of cash…where does it all end?

At a South African church rightly called “Incredible Happenings”, the pastor believes that he can exorcise demons from his female followers by sticking his fingers in their private parts in full view of his congregation. In a popular church based in Nigeria – where 84 people died after the collapse of one of the church buildings – … More Eating snakes,Eating Grass, wads of cash…where does it all end?

Crackdown on protests threatens Ethiopia’s economic boom

Foreign investors, notably from China, have this year ploughed $2.5bn into an economy that has experienced double-digit annual growth over most of the past decade. But behind the façade, cracks are appearing in the model that helped Ethiopia become one of Africa’s star economic performers. The consequence for the authoritarian government, which derives much of … More Crackdown on protests threatens Ethiopia’s economic boom

Does Influencer Marketing Deliver?

Francesca Cruz, VP of Sales for TapInfluence, once said, “Great content is expensive to create and yet it rarely gets seen because most companies publish it on their own channels. Brands end up paying for distribution and content creation. Influencer Marketing, however, delivers both content creation and distribution for a much cheaper price, is more … More Does Influencer Marketing Deliver?

Political tweeting in Africa: #WhatWouldMagufuliDo

In his first few weeks, the new president cancelled independence day celebrations, went litter-picking and turned up at the ministry of finance to make sure staff were actually coming to work. The result, on Twitter, was a hashtag, #whatwouldmagufulido, full of pictures of dubious money-saving ideas: a wooden cart acting as a wedding limousine; a … More Political tweeting in Africa: #WhatWouldMagufuliDo

Music Marketing 2015

What Can Brands  Learn from Top Music Marketers, from Adele to Drake?   Dominated by the battle and evolution of streaming platforms, this year has been another turbulent one for the music industry. Adele’s “25”  album launch was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. … More Music Marketing 2015

You should be using hashtags for your business.

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. Even LinkedIn experimented with hashtags for awhile before giving up. By … More You should be using hashtags for your business.