According to Raffi Keuhnelian, CEO of MusicPromoToday, “Social media has allowed musical talents from around the world to become global superstars. Just think of Justin Bieber, Adele or The Weekend–they all ‘made it’ online. It also offers music fans the ability to interact and engage with their favourite musicians.”Read More Digital Marketing and The Music Industry
Francesca Cruz, VP of Sales for TapInfluence, once said, “Great content is expensive to create and yet it rarely gets seen because most companies publish it on their own channels. Brands end up paying for distribution and content creation. Influencer Marketing, however, delivers both content creation and distribution for a much cheaper price, is more […]Read More Does Influencer Marketing Deliver?
In his first few weeks, the new president cancelled independence day celebrations, went litter-picking and turned up at the ministry of finance to make sure staff were actually coming to work. The result, on Twitter, was a hashtag, #whatwouldmagufulido, full of pictures of dubious money-saving ideas: a wooden cart acting as a wedding limousine; a […]Read More Political tweeting in Africa: #WhatWouldMagufuliDo
As audiences have transitioned from traditional media to desktop and now mobile, the concept of premium becomes subjective and more difficult to define, because it ultimately comes down to ability to target and engage with audiences. There are, of course, attributes that would mark out a publisher’s video inventory as superior. These include the quality […]Read More Why the future of video marketing is mobile
Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. Even LinkedIn experimented with hashtags for awhile before giving up. By […]Read More You should be using hashtags for your business.