Does Influencer Marketing Deliver?

Francesca Cruz, VP of Sales for TapInfluence, once said, “Great content is expensive to create and yet it rarely gets seen because most companies publish it on their own channels. Brands end up paying for distribution and content creation. Influencer Marketing, however, delivers both content creation and distribution for a much cheaper price, is more […]

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Music Marketing 2015

What Can Brands  Learn from Top Music Marketers, from Adele to Drake?   Dominated by the battle and evolution of streaming platforms, this year has been another turbulent one for the music industry. Adele’s “25”  album launch was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. […]

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