Crackdown on protests threatens Ethiopia’s economic boom

Foreign investors, notably from China, have this year ploughed $2.5bn into an economy that has experienced double-digit annual growth over most of the past decade. But behind the façade, cracks are appearing in the model that helped Ethiopia become one of Africa’s star economic performers. The consequence for the authoritarian government, which derives much of … More Crackdown on protests threatens Ethiopia’s economic boom

Does Influencer Marketing Deliver?

Francesca Cruz, VP of Sales for TapInfluence, once said, “Great content is expensive to create and yet it rarely gets seen because most companies publish it on their own channels. Brands end up paying for distribution and content creation. Influencer Marketing, however, delivers both content creation and distribution for a much cheaper price, is more … More Does Influencer Marketing Deliver?

Music Marketing 2015

What Can Brands  Learn from Top Music Marketers, from Adele to Drake?   Dominated by the battle and evolution of streaming platforms, this year has been another turbulent one for the music industry. Adele’s “25”  album launch was executed brilliantly, and according to Nielsen Music it sold a record 3.38 million copies during its first week. … More Music Marketing 2015

Eating snakes,Eating Grass, wads of cash…where does it all end?

At a South African church rightly called “Incredible Happenings”, the pastor believes that he can exorcise demons from his female followers by sticking his fingers in their private parts in full view of his congregation. In a popular church based in Nigeria – where 84 people died after the collapse of one of the church buildings – … More Eating snakes,Eating Grass, wads of cash…where does it all end?