Does Influencer Marketing Deliver?

Francesca Cruz, VP of Sales for TapInfluence, once said, “Great content is expensive to create and yet it rarely gets seen because most companies publish it on their own channels. Brands end up paying for distribution and content creation. Influencer Marketing, however, delivers both content creation and distribution for a much cheaper price, is more authentic, more engaging and drives ROI at an order of magnitude greater than all other forms of digital media.”

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Nielsen Catalina Solutions in partnership with TapInfluence and WhiteWave Foods released a case study that proves Influencer Marketing delivers $285 incremental sales per 1000 views, and TapInfluence shows this to be 11 times ROI over all other forms of Digital Media. This is  probablymusic to the ears of social media influencers who know that authentic promotion of brands is substantially more impactful than say a banner ad.

Rustin Banks, Co-founder of TapInfluence, says “Companies like Disney have told me that the last step for big dollars to flow into Influencer Marketing is measurement. With this study, we’re about to see a sea change in media dollar allocations.”

 

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