Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. Even LinkedIn experimented with hashtags for awhile before giving up.
By including a hashtag in your updates, you can get in front of MORE potential clients who may not have seen your post otherwise and can create extra buzz and exposure for your business.
- Is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest
- Most popular means of categorizing content on social media
- Makes your own content discoverableA
- Allows you to find relevant content from other people and businesses
- Allows you to connect with and engage other social media users based on a common theme or interest
- Be specific when using hashtags: The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement.
- Don’t go too long or too clever: if you’re creating a branded hashtag you should try to keep it short and sweet.
- Don’t have more hashtags than words, except on Instagram.
- Don’t hashtag everything in your posts.
Courtesy of SocialMedia Today.